How to get closer to your audience across social media channels?

By choosing the right social media platform is the answer. There is no denying to it, social media is one of the most powerful platforms to promote your business online, regardless of how big or small your business is. But how do you select a platform and define a social media strategy for your business to get closer to your audiences? Now, this is a difficult question, isn’t it? Not to worry, as we’ll help you in selecting the best social media platform that will work for your business.

To begin with, you need to understand the different platforms, their purposes and target groups etc.

Here are the questions you need to ask to evaluate the platform:

  • What are the unique attributes of this platform?
  • What is the purpose of this platform?
  • Who are the target audiences of this platform?
  • How much time should I spend on this platform to get the best results?

Remember, spending some time doing research won’t hurt your business. To help you move ahead in the right track, we’ll have a close look at the three most popular networks namely, Twitter, Facebook and Pinterest.

Let’s go through the purpose and attributes of these three popular social media networks.

Facebook

What is the primary purpose?

It is to establish a business’s reputation and build brand loyalty. Want to establish your business as an authority? Use Facebook with some informational and engaging content.

Unique attributes:

  • You can reach a variety of audiences with just one good post of yours.
  • You get the opportunity to draw traffic to your website by creating ads.
  • You can share your personal story or detailed information about your business and encourage depth with your customer base.

Sounds effective? Hold on and keep reading before you make your decision.

Twitter

What is the primary purpose?

To share quick updates, breaking news, contests, promote new service or product, content and collect instant audiences’ feedbacks.

Unique attributes:

  • You can easily reach you target group who is looking for some quick and important company news or information.
  • You can start a conversation with your client and get a better idea of his/her needs.

Pinterest

What is the primary purpose?

To display the essence of a brand through the use of some inspirational boards, the best platform to showcase your product.

Unique attributes:

  • You can drive traffic to your website or some other content.
  • You can have a greater impact by using images to highlight your business services and products.
  • You can micro-target your audiences by segmenting them into different categories and also can provoke CTA (call to action).

Is it all to select the best social media platform for your business? No! Before you define a social media strategy for a particular platform, you need to determine your target group and understand the best used platform by them. For instance, a platform like Facebook may have more female users than male, which may not be in the case of Twitter. So, you need to find out and then decide.

Try to develop the persona of your target audiences as it will give you an idea about what sort of information they’re looking for and where should your focus be.

Again, do not forget to emphasize on the word ‘social,’ when using social media. Wondering what does it mean? Well, it means that you need to interact and use the platform as a source of 2 way communication. Why? Because it will help you get more like and shares.

You need to understand that it is not necessary to be on every platform. Use the one that will help you to connect with your target group better and the one that you can manage efficiently.

Feeling pressured? Don’t! Get in touch with us for fruitful internet marketing services in Delhi and we’ll help you build and effective social media strategy.

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