You must have heard people saying that high quality content is an integral part of a company’s website and plays a key role in drawing more traffic to the site. But did you know that engaging online content is equally important for SEO? Yes, you have read it right. Constant stream of good content is a sign of your company being active and helps your business to rank better on search engines. For better results, you can hire a company offering search engine marketing services in Delhi.
Great engaging content is a proven way to generate relevant links to your pages from other well-known bloggers, publishers and authors.This link generation as a result can boost your search engine rankings.
So now the question is, how do you know that your content is of high quality? Here are a few key factors that are high quality indicators as per Google.
• Images and video
• Longer content
• Correct spelling and grammar
• Proper text formatting
• Outbound links to other high-quality sites
• Inbound links and social shares from other high-quality sources
Creating a proper content strategy to drive audiences is not a cakewalk.It requires significant amount of both talent and time. In such cases, what you can do is hire someone who is experienced in managing content creation. No matter whether you manage it on your own or hire someone else, the following content strategies will help you stay ahead of your competitors.
• Internal content
Maintaining a company’s blog section is one of the most effective ways to generate high quality content on your site. Instead of one person managing it, assigning it to different employees will you’re your audiences or readers know more about your staff.
What you can do is, follow a system where the content created for your website gets peruse before it goes live. The content specialist or administrator should ensure that everything starting from spelling to grammar is flawless.
• External content
A lesser known way to establish your influence and authority is to contribute guest blog posts to other external publishers. You can write blogs and newsletters on your industry, but prior to it, some relationship building with the publishers is necessary to get your blogs posted.
Without a doubt, high-quality guest posts are a boon for search engine rankings and here are the reasons for it:
1. The inbound links that are built to your website are considered as votes of authority and credibility, thereby increasing your rankings.
2. They build your author rank and this as a result helps in improving the ranks of all of your content created for different publishers.
3. They help in establishing brand awareness, leading to better social media exposure. This correlation of SEO and social signals improves your rankings.
• Go beyond the written word
Though most of the business owners focus on written text when it comes to SEO, the quality of your website can also be demonstrated using video content such as video blogs and podcasts. Short videos, Pinterest boards and other slideshows on SlideShare are the effective ways to attract traffic.
Thus, utilization of multiple platforms to create brand awareness through quality content will help your business rank better.