If you’re considering Search Engine Optimization (SEO) for your business, the first step to your success is targeting the right keywords. Your targeted keywords should be relevant to those which your users are actively searching for. Otherwise, the wrong keywords will cost you both traffic and money.
To pick the right keywords and make your search engine marketing effective, you need to ensure that you do not commit a few common keyword research mistakes. So here are the mistakes you should avoid:
- Ignoring the long-tail keywords
Do you know that most search engine traffic comes from long-tail keywords? Yes, you’ve read it right. Though many people do not realize the importance of long-tail keywords, the fact is that your target group is actively seeking out your products and services using long-tail search terms.
So look for variations of keywords when researching to make the most out of your search engine marketing. You can opt for dependable Search engine marketing services in Delhi for better results.
- Ignoring the Adwords value
Some keywords will have more value when compared to some other keywords. Sounds obvious? Well, yet people make this mistake while doing the keyword research. Before you pick the keywords for your business, determine their Adwords value. Though it won’t be possible to determine the exact worth, you can have a better idea about their value.
- Not considering the click-through rates of keywords
Click through rates is something that you should always consider to rank better on the SERPs. Some keywords with lower traffic but higher click through rates can bring more traffic to your site.
Instead of targeting keywords only with higher volume, research long-tail keywords with higher click through rates for better ranking.
- Ignoring the commercial intent
Remember, among your audiences, some will use the targeted keywords to look for information, while some others will look to buy something. This means that the same keywords will be searched with different intent. So before you choose your keywords, make sure that you check the current search results.
Targeting a commercial intent keyword in an informational post might not give you the desired result and vice versa.
- Not evaluating current search results
Evaluating the current search results is important for search engine marketing because it will help you understand the needs of your target group. You’ll get a clue about what your audiences are looking for and clicking on.
To sum it up, before you start your SEO, you need to go for proper keyword research rather than just picking keywords with the highest volume. You need to look into other factors as well for successful search engine marketing.
We hope that this post will help you avoid committing errors when doing keyword research. If you think we’ve missed out on something, you can share them with us.
You can get in touch with us if you want your business to rank higher on SERPs at a minimal project cost.