Do you’ve an e-commerce website which has not yet been changed to a responsive design? If yes is your answer, you should immediately give it a responsive design before Google crawlers re-read your website. Wondering why? Because as per the announcement made by Google in April, 2015, it would rank a mobile friendly website better. But is it the only reason to make your e-commerce website responsive? Certainly not!
There are many more reasons that’ll convince you to change your e-commerce website into a responsive design and we’re here with the top 4 reasons. But before we move on to that and you start looking for an e-commerce development agency that offers responsive website design, let’s first understand what responsive web design is.
What is a responsive design?
To put in simple words, responsive design is nothing but a design that is viewable on any platform, whether it is a tablet, mobile phone or computer. Sounds interesting? It is. You no longer need to design different websites for different target groups who are using different devices to view your website. Every individual can now view your website with the same features, regardless of the devices they are using.
Why should you give your e-commerce website a responsive design?
- More audiences
As we are aware of the increasing mobile and tablet users, the fact is that a majority of your target group will use smartphones or tablets for viewing your website. Thus, changing your website to a responsive design will attract more users and will ultimately benefit your business.
- Increased sales
How can you expect users who are not having good experiences on their mobile phones or tablets while viewing your website to convert? Therefore, to convert your visitors into customers and increase sales, your website should provide a wonderful and convenient user experience. And responsive design makes it possible.
- Cost effective
Having a responsive design cuts down your need to build a separate mobile site for the mobile users and this as a result cost you less. You can save a good amount of your hard earned money and use it for some other productive work that will contribute to your sales. Moreover, having only one site for all your audiences will eliminate the need to optimise and update different sites, thereby saving your and your team’s time. A responsive web design will give you value for money.
- Better visibility
When you give your e-commerce website a responsive design, it makes you rethink your entire layout. Since the space on a mobile screen is limited, you need to prioritize the content be it images, videos, texts etc. This will be a plus point for your SEO (Search Engine Optimization) as you’ll make the most out of the important content by prioritizing content for every page. As a result, you’ll gain better visibility with better ranking. Not to forget, a mobile-friendly design will anyways help you in SEO.
You must have by now realized that it’s time to change your website to a responsive design. However, it is important that you partner with the best company that can deliver the most fruitful result for your e-commerce website.
If you’ve some other specific queries, get in touch with us and we’ll answer them the best possible way!