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Content

Strengthening emotional connections.

Crafting and distributing valuable, relevant and consistent content to your customers so that they genuinely want to read it and not because they have to. This creative act at Olive is like no other in the industry wherein the stories will delight your customers and make powerful memories.

We consider 'Content Marketing Success' or in other words ‘Engagement’ comes from a brand’s strength in making an emotional connection and reaching the right people to connect with. Everything else is just an extension. We take this as the foundation and use brand behavior combined with a modern content strategy to reach your customers on their own terms.

The always-on consumer is present everywhere and even the most inactive ones leaves no scope of being entirely passive. This scenario demands more content, more real-time content across more channels with greater flexibility.

Our marketing tools and mediums cover all bases to give your story the foundation it deserves. From small details to the larger picture, Olive is well-enabled to handle your rich- content and the consumer acumen that your story requires.

We create a solid base for your consumers to live this immersive experience whenever and wherever they are present in their journey. Below is a list of content formats which we work upon to provide engaging experiences.

Content Marketing Strategy:

We offer assistance with the entire content marketing process, starting with strategy:

  • Content Strategy Development
  • Editorial Calendar Development
  • Content Inventory & Audits
  • Competitive Content Analysis

Content Creation:

We focus on creating remarkable content that attracts your target audience:

  • Cornerstone Content
  • Data Visualization Projects
  • Blog Content
  • Copywriting Services

Content Promotion:

We get coverage for your content where your audience will actually see it:

  • Content Outreach Campaigns
  • Paid Content Amplification
  • Email Newsletter Marketing
  • Social Media Promotions

Organic Search Marketing:

We help our clients increase their organic search traffic with holistic marketing tactics:

  • Organic search strategy and consulting
  • Keyword research & content development
  • Technical website audits and changes
  • Content promotion and link building

Content Management:

Stale content hurts your business and turns off potential customers:

  • Content Updates & Maintenance
  • Content Inventories & Auditing
  • Website Management

Analytics Consulting:

Our Google Analytics Certified Team helps clients with measuring their marketing results:

  • Google Analytics Setup
  • Analytics Audits
  • New Age Analytics Tools
  • Metrics & KPI Development

Social Media Marketing:

We help our clients manage social media calendars and display targeted ads to their audience on the following social networks:

  • Facebook
  • Twitter
  • LinkedIn
  • Google+, Pinterest, YouTube, and more

Email Marketing:

We help our clients make their ongoing email newsletter process run more smoothly:

  • Initial email theme development
  • Ongoing newsletter featuring approved content
  • Monthly split-testing and reporting
Content Strategy

Compelling, Sustainable Content that helps you with your core strategy

Content is more than words on a page – it includes images and videos as well. A well-defined content strategy helps you identify what already exists in the content eco-system and what should be created to help a business reach its strategic goals.

It ensures that you consistently come up with useful, usable content that is easily found, and eventually improves the user experience of your website.

The content strategists at Olive begin their work by gaining a deep understanding of your business, your competition and your audience. They then move towards audit of your content ecosystem and assets – to determine what is already there and what should be done, and how.

Afterwards come the turn of content planning, creation, and governance. Together, all these activities lead to a content that is compelling, cohesive, and sustainable.

Need a content strategy to help you produce cornerstone content?

It’s simple.

Contact us.

Content Creation

Valuable, Relevant, Quality Content

Producing mediocre content is easy. Anyone can write down content that lacks voice, or has been repurposed endless times. But writing content that educates, entertains, and inspires your audience takes time, energy, resources, and expertise. And that’s where, wordsmiths at Olive kick in!

Content Creation, at Olive, is more than putting words on the virtual paper – it is about writing that is meaningful and sustainable; it is about images and multimedia to help you send your message across, and encourage brand advocacy. A deep understanding of your business, competition, and customers is gained before a single word is typed and published.

Want great content for your website and other online assets?

It’s simple.

Contact us.

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