Greenply re-appoints Olive as its digital partner for 2012
If you are still humming the tune of the new Greenply Hoyenga jingle, then there is much more coming in the year ahead, promises Olive e-Business Pvt Ltd, the digital partner of Greenply for the year 2012.
Greenply re-appointed Olive its digital partner after a pitch that took place in the month of October. Olive and Greenply have a long-standing association and this is seen as one of the prime reasons behind Olive winning the account. In fact, Olive has also been associated with Greenlam, a brand owned by Greenply Industries and is performing for it, many digital activities.
"We marked the beginning of this new alliance by successfully launching the Always Hoyenga campaign online in record time. Always Hoyenga is a thought through marketing strategy wrapped around the TVC. We extended this concept to give it the right digital tenor," said Dipin Kapur, Director, Olive e-Business Pvt Ltd.
As a part of the initial activities, Olive has already launched a campaign-cum contest through a microsite www.alwayshoyenga.com and is managing Facebook and other Social Media Platforms for Greenply and going by what the spokespersons from the brands say, Greenply and Olive together plan to take on the digital sphere with a very aggressive strategy in 2012.
Digital medium has acquired an all new importance given the changing temperaments today and therefore we have sketched out a very aggressive digital plan with Olive. What you see now is just the tip of the iceberg. What we have in store for you for 2012 is nothing short of a blockbuster," said Alex Joseph, Vice President Marketing, Greenply Industries.