Olive to paint Dulux's digital picture
Olive e-Business has bagged the digital creative and development duties for another big name. This time it’s Dulux India from the house of Akzonobel. The pitch was called for in March this year while the deal sealing took place recently.
Olive will be responsible for strategizing, planning, and executing a 360 degree digital overhaul for the brand around the central theme Let’s Color.
"Digital space has a lot of promise and going forward we have set expectations from this medium." said Pushkar Jain, Marketing Manager, Akzonobel.
This is another big win for Olive e-Business in a series after Max Healthcare.
"The entire fraternity is now waking up to the tremendous potential of digital space as a medium of advertising and engagement. Brands are more conscious now of their digital presence," said Dipin Kapur, Director, Olive e-Business. "We’re able to assure our clients of a competitive success rate and match their bandwidth in terms of expectations. That gets the record playing for us," he added.