Prenod Richard
The Story

Pernod Ricard is the world’s co-leader in the Wines and Spirits industry and is one of those companies which has stood the test of time, built itself through the ages and cultivated an association through various brands. Pernod Ricard India is a fully owned subsidiary of Pernod Ricard, France and is the largest multinational beverage alcohol company in India.

With a business spanning the entire length and breadth of the country and delivering over 25 million cases of quality products to its discerning consumers, PR was looking to connect with a partner who could put together their online corporate presence in accordance with their global corporate image and group guidelines. Our vision with this project was to build a corporate image that would not cater only to the corporate society, but be a fitting image of a global conglomerate’s presence in India.+

Global Brand on a creative high

Vemanya
The Story

Vemanya, an uber luxurious range of wedding clothing that was doing well for itself, wanted to expand its horizons and go digital. Based out of New Delhi, the brand wanted to reach out to the world while keeping intact the essence of celebration associated with wedding shopping. Vemanya stands for a motto - Every bride is different.

Bringing alive the essence this brand stands for, we had to weave together one single platform that could appeal, engage, delight and impress all these different brides. +

Bespoke Fashion eCommerce

DishTV
The Story

DishTV is a pioneer in digital entertainment and Asia’s largest direct to home entertainment company. As part of the Zee Network Enterprise, it comes from a corporate family who has designed their business and achieved success through innovative offerings and revolutionary features. It brought quality home television experience to the masses just when consumers were looking to access premium quality digital entertainment.

DishTV was looking for a partner who could understand their primal requirements and drive online engagement through a user friendly website. They essentially wanted a makeover that would position them in tandem to their offline image, and as a company that caters to the whole spectrum of audience there is in the industry, the challenge was to create such a portal that can be easily managed by the whole management team at DishTV. Such measures were important to avoid dead links on the page. +

The online support of offline entertainment

Dalmia
The Story

Dalmia is the 20th century Indian Industrial Monument, that came into existence before the Indian Independence. As a brand that is a benchmark of quality in all the products it deals with, the only aspect, it lagged was not having an image that was in tandem with the 21st century youthfulness. Olive and Dalmia met at such a junction in Dalmia’s timeline, when they wanted great changes to be made in the company and their image to not only promote and celebrate the youngest nation in the world, but to imbibe it to its very core.+

Infusing
heritage with
youth

Maidens Hotel
The Story

Oberoi Hotels and Resorts, from the Oberoi Group needs no introduction and their exquisite property Maidens Hotel nestled in a quaint corner of the capital city, is no different. Oberoi Maidens Hotel spells heritage and the essence of old world charm, a world transcending the echelons of luxury. Our challenge, and at the same time, our opportunity was that we had to translate the aura of Oberoi Maidens into a spectacular website, nothing less than the experience of the property itself. +

Endearing
hospitality
that beckons
from within

E-commerce trends 2015
PERSPECTIVE

E-COMMERCE TRENDS 2015

As is the nature of evolution, everything evolves to something more adept to its environment or adds value to its eco-system. This rule does not hold true only with respect to organisms. Strategies, technology and infrastructure also conform to this rule and barely two decades old E-commerce is going through this evolutionary process.

We have seen that E-commerce has evolved from the dull, grey generic online market to a hip, sophisticated and skilled digital ecosystem, which gives the consumer an experience along with the product. The value it generates is both tangible and intangible.

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E-commerce Vs. M-commerce A Family Feud?
PERSPECTIVE

E-COMMERCE Vs. M-COMMERCE A Family Feud?

When was the last time you researched about your next new phone by going to your neighborhood shop? A long time in the 90’s probably right? See that’s what E-commerce has done to your purchase habits. ‘E-tail’ is how you sell your product in the 21st century, irrespective of who it is! As far as convenience is concerned, you could be selling your shoe to your bro over the internet if you want.

The Father
Truth is, our domestic market is exploding with users of E-commerce. According to a research conducted by PWC analyst and industry experts, E-commerce has seen a growth of 34% from 2009 to 2014 and is expected to roll in about 22 billion USD in 2015 alone!

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The Native, The Hybrid and The Web
PERSPECTIVE

The Native, THE HYBRID AND THE WEB

In the changing landscape of M-commerce, where there is a rush to create apps for everything, which type of app works best, and which one you should choose. You have to understand that there is no objective way to go about it. All three forms have their own benefits and weaknesses.

The real question is not which type of mobile app is the best, but which approach is appropriate for you and serves your needs the best.

Of course Native apps bring the most immersive user engagement, and HTML 5 web apps enjoy cross platform compatibility, but do you think this is enough to base your entire mobile app strategy on?

Let’s first understand the various types of apps.

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Spreading those social media wings of yours? Be smart, don’t be the Digital Icarus.
PERSPECTIVE

SPREADING THOSE SOCIAL MEDIA WINGS OF YOURS? Be smart, don’t be the Digital Icarus.

For those who don’t know, Icarus was this fictional Greek kid who along with his father made gigantic wax wings to escape from prison. Equipped with this beyond the world, incredible wings and unlimited reach, he started flying higher despite his father’s sagely advice. So basically, the sun melted his wings as he got closer to it and the kid fell to his death. The point of this story is, every tool has its function and should be used accordingly to fulfill ‘your’ goals. Getting drunk on its power can prove to be fatal.

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The Handshake that Counts- Integration of your Digital with the Physical World
PERSPECTIVE

The Handshake THAT COUNTS- INTEGRATION OF YOUR DIGITAL with the Physical World

Creating personal experiences through creative digital storytelling and personalisation will facilitate an emotional connection with your brand. Personalisation may not be a new concept, but the way brands are harnessing new technologies and platforms to tell their story and connect with their audiences is becoming a lot more sophisticated. The fundamental part of delivering a personal experience though is truly understanding your audience and what makes them tick.

Sixty per cent of decision-making happens before any direct contact with a brand. This means if you’re not effectively engaging your prospective customers online your competitors are already way ahead of you. Marketers need to effectively influence a buyer’s journey across every channel and touch point.

Sorry, your browser does not support inline SVG. Sorry, your browser does not support inline SVG. +
E-commerce trends 2015

E-COMMERCE TRENDS 2015

As is the nature of evolution, everything evolves to something more adept to its environment or adds value to its eco-system. This rule does not hold true only with respect to organisms.

+
E-commerce Vs. M-COMMERCE

E-COMMERCE Vs. M-COMMERCE A Family Feud?

When was the last time you researched about your next new phone by going to your neighborhood shop? A long time in the 90’s probably right? See that’s what E-commerce has done to your purchase habits.

+
The Native, HE HYBRID AND THE WEB

The Native, THE HYBRID AND THE WEB

In the changing landscape of M-commerce, where there is a rush to create apps for everything, which type of app works best, and which one you should choose.

+
SPREADING THOSE SOCIAL MEDIA WINGS OF YOURS?

SPREADING THOSE SOCIAL MEDIA WINGS OF YOURS? Be smart, don’t be the Digital Icarus.

For those who don’t know, Icarus was this fictional Greek kid who along with his father made gigantic wax wings to escape from prison.

+
The Handshake THAT COUNTS

The Handshake THAT COUNTS- INTEGRATION OF YOUR DIGITAL with the Physical World

Creating personal experiences through creative digital storytelling and personalisation will facilitate an emotional connection with your brand.

+

wwwhat we do

Research & Analytics

Building a strong foundation from the grassroots.

"Knowledge is power” and the work that is centered on it is more valuable than anything else. We educate ourselves, learn new things, make informed decisions, and come up with more evolved thoughts, alternatives, creating enhanced experiences for you and your customers in the long run.

We believe: Knowledge = Alternatives = Power

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wwwhat we do

Strategy

A vision that works.

The ecosystem has changed, whether it’s the landscape of technologies or the consumer behavior, it is impacting the way the brands are and should be representing themselves out there. And of course, these trends pose new challenges but we like to call it a plateful of new opportunities.

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wwwhat we do

Branding

In an always – on world you don’t get to switch off!

Pushing the brand message down the old funnel is no longer relevant. In this era of Gen Z and Millennials, brands too have to be always-on just like their consumers. Otherwise your brand will become insignificant and without a mindshare or voice.

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wwwhat we do

Storytelling

Because we all are wired that way!

We all think in narratives, we all love to hear experiences and relate it to one of ours. Furthermore, we plan out our events, ordinary chores too in a similar manner. Why? Because we are wired that way. It’s how we are able to make a little more sense of the world, gain a little more

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wwwhat we do

Creative

Delivering high on the passion quotient.

We’re on an unending quest to deliver high on the passion quotient, develop an emotional connection and thus create brands that truly connect in an always-on world. Our strategies are constructed on it and our work articulates it.

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wwwhat we do

Technology

Re-imagine a world of possibilities.

Let’s face it, the consumer is connected and present everywhere, linked with your brand, your brand’s competitors at different times and on multiple dimensions. These new trends are challenging the role of technology; mostly they are disrupting the well-defined rules

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wwwhat we do

wwwhat we do

Content marketing

Strengthening emotional connections.

Crafting and distributing valuable, relevant and consistent content to your customers so that they genuinely want to read it and not because they have to. This creative act at Olive is like no other in the industry wherein the stories will delight your customers and make powerful memories.

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