We all think in narratives, we all love to hear experiences and relate it to one of ours. Furthermore, we plan out our events, ordinary chores too in a similar manner. Why? Because we are wired that way. It’s how we are able to make a little more sense of the world, gain a little more perspective. So really storytelling is nothing new, in fact it’s become more powerful and dynamic than ever before.
Simply, as savvy marketers we tell stories: people will listen, people will relate, people will connect, people will act.
Let them enjoy it, laugh at it or yelp over it, whatever the accompanying emotion is. They will definitely associate with it.
And that’s where our spirit is as well.
Through Storytelling, we enable our clients to move away from campaign-centric to curate meaningful stories, all to deliver gripping, persuasive, infectious brand- experiences to their set of Gen Z and Millennials.
Story is now owned by the brand and the consumer.
Today the consumers do not just want to be told stories, they want to be part of them, they want to live them; they want to experience it themselves, first hand.
It’s not just the brand sharing the story with the consumer, it’s also inviting consumers to be part of the shared story and to create a shared experience. It’s the co-existence and co-creation of the story between the brand and the consumer. Owned by company and customer!
Amalgamating the two, the power of the digital systems and creativity to interlace it on different platforms, wherever the connected consumer is present or when/from where the consumer enters or exits the journey, whether through a social media update on a friend’s wall, a product review or that video blog, we will help you converse through stories which will propel a transactional experience.