Of course by promotion! Sounds easy? Before you come up with your answer, let’s tell you that promotion of an e-commerce website is one of the most challenging tasks.
To promote your business efficiently and generate leads, you need to have an effective marketing strategy with a professionally designed website and user friendly shopping cart. Undoubtedly, promoting or marketing your e-commerce website is the best way to reach out to your target audiences and tell the world about your business. But you need to do it the right way.
To help you promote your e-commerce website the right way for effective results, we’ve compiled a few effective tips.
- Search Engine Optimisation (SEO)
If you want to become visible in this crowded digital space, SEO is the perfect option for you. SEO will help you rank better on the SERPs, provided you follow the process and strategies. Both on-page and off-page SEO are equally important for link building and attracting customers to your site. You can hire an Ecommerce website development agency who will guide your through the right track.
- Public Relations
Though not realized by many, PR or Public Relation is one of the most powerful platforms to promote your products and website. You can tailor messages to directly connect with your target group. But the message should be such that it appeals your audiences.
- Prize contest
What can be better than having a prize contest to attract your audiences? You can draw the attention of your users and potential users by organising a poll and prize contest. Remember to include a feedback window.
- Affiliate marketing
This is another effective means for marketing your products. Apart from online selling, this form of marketing is another good way to bring customers to your website.
- Deal of the day
Who doesn’t like free things or heavy discounts? Free and discounted options have always worked for people and so a coupon system or deal of the day with heavy discounts will help you to attract more visitors to your website, converting them into customers.
- Referral marketing
Referral marketing means word of mouth where you can promote your products to new customers through referrals. Though it often happens spontaneously, appropriate strategies can also be planned for it.
- Classified banner ads
Want to get bonus amount of traffic? Utilize the classified sites to post free ads and inform people about your e-commerce site and the products.
- Email/SMS marketing
You can target a specific group of audiences who have registered their email id and phone numbers to promote your products for better sale.
- Go social
With majority of your target group on social media platforms, there can’t be a more effective platform than this. Make the most out of social media sites such as Facebook, Pinterest, Google plus etc. But make sure to use the platform that majorly covers your target group.
- Physical promotion
This kind of promotion includes mount publicity, pamphlet distribution, hoardings etc. in the market or public places.
If you too have some unique ways of promoting an e-commerce store to let people know about it, we would love to hear from you.